What are your plans for Valentine’s Day? Survey says Americans will spend $18.2 billion this year on flowers, candy, and other Valentine’s gifts. Did you know that every year Americans fall for a Valentine’s Day scam without ever knowing it? Here’s how…
It’s no surprise that everyone feels the pressure when it comes to celebrating Valentine’s Day. Some view it as no big deal and others as a really big deal. But regardless of your perspective, culture expects you to participate or be viewed as an unloving person. Of course, this works really well for retailers this time of year. Just try to get a restaurant reservation less than 1 week before Valentine’s Day or try buying flowers the day of and let me know how that works out for you.
You see, this cultural peer pressure being applied is really just a scam to get you to pony up some cash. As a result, we feel like we need to keep up with the Joneses on Valentine’s Day to the tune of $18 billion. Well, if you’re feeling the pressure, here are a few suggestions that may help bring some relief.
1. Don’t Limit Your Expression of Love to One Day
Just read Ephesians 5:22-33 and you will quickly see that God calls couples to love each other as a way of life and not just limit it to one day a year. This means you don’t have to bow to the Valentine’s “Day” pressure because you are committed to showing your love throughout the year.
When you adopt this attitude, you will both neutralize the retailers’ power over your purse and relieve yourself of a “day of” performance. You will be free to go to dinner any day of the week and not have to fight the Valentine’s Day crowd! Heck, you can even give flowers in July or gifts in November without having to choose from a limited selection or pay extra for shipping to arrive “on time”. No longer will you feel the need to cram it all into a 3-hour timeframe!
Talk to your spouse and break the spell by doing something before or after Valentine’s Day this year. My wife and I have adopted this approach and have found our time together a less hectic and a much better experience.
2. Don’t Limit Your Expression of Love to One Item
When you read 1 Corinthians 13:4-6, you will find a description of biblical love. Terms like “patience”, “kindness”, not being “rude” or “resentful” are used to describe how love should be expressed. Nowhere are flowers or going out to dinner mentioned. In other words, the kind of love God calls us to demonstrate can’t be bought from retailers. Valentine’s Day advocates would tell you differently and that love must be bought! In fact, how much you spend reflects how much you love the other person, right? Don’t buy it! Again, it’s a scam and that mindset yields billions of dollars every year.
Instead, celebrate Valentine’s Day throughout the year by expressing biblical love, care, and consideration for one another. It’s an attitude that expresses itself through action, rather than an action trying to conjure up an attitude (i.e. Valentine’s Day). Believe me, when you give those types of gifts to your spouse, they will last much longer than a dinner or a dozen roses.
So don’t buy into the scam and pressure that culture tries to put on you this Valentine’s Day. Go beyond the symbols available for purchase and step into God’s approach to love and care throughout the year. When you do, Valentine’s Day will take on a whole new meaning and actually become pressure free!